Since 2004
"Unsubscribe"
First ever use of online social networks for human rights campaigning.
To create a movement of people against human rights abuses in the 'War on Terror', we built a hub of campaigning tools and real-time updates on who and how many Unsubscribers were using them
Widgets in social media (e.g. Facebook, Flickr, Bebo) created a first wave of user-generated content and signups. A mix of 48-sheet posters, National Press, live events and a highly disturbing short film then launched the campaign offline. At launch, signups ran at 3,000 per day. Since October 2007 "Unsubscribe" has made over 500 blogs, numerous press coverage and achieved the highest ever fundraising response from a single appeal by Amnesty UK.
The next, even more disturbing film in the campaign
hits cinema screens in the Spring.