Since 2004
Flavour Shaker
Jamie's a wonderful guy. But he's the star of so many campaigns and TV shows that to stand out on a limited budget, we felt he needed to play second fiddle for once.
To launch his new Flavour Shaker, we upstaged Jamie with a cast of weird & wonderful 'shaking' characters in 30" and 10" TV spots.
The stock sold out 1 week after TV launch. It became the No 1 Xmas seller (non-books) on Amazon. Then we rolled out the advertising to 12 countries, and across 4 range extensions, achieving a total 600% return on advertising investment.