Since 2004
Fashion, lifestyle & luxury goods strategist. Hails from a journalism background, writing features for titles such as GQ, Esquire, FHM, Sunday Times, Guardian and Evening Standard. He led the Drugstore project advising the British Army on apparel licensing, and now has a wide portfolio of work under his belt for clients including Absolut Vodka, Alfred Dunhill, Courvoisier, Harrods, John Smedley, Morgan Stanley, Standard Life, Umbro and Volkswagen.